What exactly is going on here?

How does a graphic artist/cereal executive determine the amount of savage cannibalistic glee with which the "Krunch Head" characters tear into bowls of what one must presume is smaller versions of themselves? Is there a standard archetype of how cartoons on the boxes of cheapo brands of cereal are drawn? Possibly Count Chocula-based? Also there is a natural tendency to draw a comparison with crackheads, considering both the name of the cereal and the dead-eyed mania that Mr. and Mrs. Krunch Head are splashing the milk out of the bowls. I find it highly unlikely that anyone would purchase this cereal intentionally.